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      <image:title>Blog - The Elephant In the Boardroom - Make it stand out</image:title>
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      <image:title>Blog - The Elephant In the Boardroom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Courtesy of Complex</image:caption>
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      <image:caption>Photo courtesy of CBS</image:caption>
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      <image:title>Blog - The Branding of a Pop Star: How Visual Identity Drives Modern Fame - Make it stand out</image:title>
      <image:caption>Photo courtesy of Teen Vogue</image:caption>
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      <image:title>Blog - The Branding of a Pop Star: How Visual Identity Drives Modern Fame - Make it stand out</image:title>
      <image:caption>Photo courtesy of People Magazine</image:caption>
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    <lastmod>2025-12-02</lastmod>
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      <image:title>Blog - Product Placement Isn’t Dead—It’s Just in Your Favorite Netflix Show - Make it stand out</image:title>
      <image:caption>Photo courtesy of Netflix</image:caption>
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      <image:title>Blog - Product Placement Isn’t Dead—It’s Just in Your Favorite Netflix Show - Make it stand out</image:title>
      <image:caption>Photo courtesy of Netflix</image:caption>
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      <image:title>Blog - Product Placement Isn’t Dead—It’s Just in Your Favorite Netflix Show - Make it stand out</image:title>
      <image:caption>Photo courtesy of Netflix</image:caption>
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      <image:title>Blog - Product Placement Isn’t Dead—It’s Just in Your Favorite Netflix Show - Make it stand out</image:title>
      <image:caption>Photo courtesy of Mirriad</image:caption>
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      <image:title>Blog - Product Placement Isn’t Dead—It’s Just in Your Favorite Netflix Show - Make it stand out</image:title>
      <image:caption>Photo courtesy of Netflix</image:caption>
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    <priority>0.5</priority>
    <lastmod>2025-11-25</lastmod>
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      <image:title>Blog - How TikTok Turned Scrolling Into Shopping – Short-Form Video Converts Views Into Sales - Make it stand out</image:title>
      <image:caption>Image Source: Alexander Shatov on Unsplash.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f4dadb6ca91f93df5519989/84ad45b8-3bdb-4e1b-82a7-972555695522/doomscrolling.png</image:loc>
      <image:title>Blog - How TikTok Turned Scrolling Into Shopping – Short-Form Video Converts Views Into Sales - Make it stand out</image:title>
      <image:caption>Image source: Brandon, John. “TikTok Launches Auto Scrolling. Will It Replace Doomscrolling?” Forbes, January 21, 2024.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f4dadb6ca91f93df5519989/d949b2b7-50de-4abb-8fdc-0bfbe11e6348/allblogthings.png</image:loc>
      <image:title>Blog - How TikTok Turned Scrolling Into Shopping – Short-Form Video Converts Views Into Sales - Make it stand out</image:title>
      <image:caption>Image source: “Creative Ways to Collaborate with Other TikTok Creators and Boost Your Following.” AllBlogThings, 2 May 2023.</image:caption>
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      <image:title>Blog - How TikTok Turned Scrolling Into Shopping – Short-Form Video Converts Views Into Sales - Make it stand out</image:title>
      <image:caption>Image source: Sameer. “The Science Behind Viral Growth on TikTok: Trends, Timing &amp; Engagement.” TycoonStory, 24 July 2025, updated 10 Nov. 2025.</image:caption>
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      <image:title>Blog - How TikTok Turned Scrolling Into Shopping – Short-Form Video Converts Views Into Sales - Make it stand out</image:title>
      <image:caption>Ruvic, Dado. Photograph featured in “Murdoch, Ellison and China: What We Know About the US’s TikTok Deal.” The Guardian, 10 Nov. 2025</image:caption>
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    <lastmod>2025-11-24</lastmod>
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      <image:title>Blog - CreatorDB: An Influencer Discovery Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - CreatorDB: An Influencer Discovery Platform - Make it stand out</image:title>
      <image:caption>CreatorDB profile shows different metrics – including the CreatorDB Score, follower rankings, and total follower growth – that CreatorDB analyzes for each influencer. Photo from CreatorDB’s Website.</image:caption>
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    <lastmod>2025-11-21</lastmod>
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      <image:title>Blog - Advertising Ethics in the Age of Data: What Should Creatives Care About? - Make it stand out</image:title>
      <image:caption>Graphic created using Gemini.</image:caption>
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    <lastmod>2025-11-20</lastmod>
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      <image:title>Blog - From Memes to Marketing: When Internet Humor Becomes Brand Strategy - Make it stand out</image:title>
      <image:caption>Photo courtesy of Chipotle  (@chipotle on Instagram)</image:caption>
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      <image:title>Blog - From Memes to Marketing: When Internet Humor Becomes Brand Strategy - Make it stand out</image:title>
      <image:caption>Photo courtesy of Zara (@zara on Instagram)</image:caption>
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      <image:title>Blog - From Memes to Marketing: When Internet Humor Becomes Brand Strategy - Make it stand out</image:title>
      <image:caption>Photo courtesy of Netflix (@netflix on Instagram)</image:caption>
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    <loc>https://www.adclubbu.com/blog/the-art-of-collaboration-how-partnerships-are-reshaping-advertising</loc>
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    <lastmod>2025-11-19</lastmod>
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      <image:title>Blog - The Art of Collaboration: How Partnerships Are Reshaping Advertising - Make it stand out</image:title>
      <image:caption>Courtesy of KFC / Courtesy of Dunkin’ Publicity</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f4dadb6ca91f93df5519989/1bae7644-7cce-422b-96db-289803df7d7d/crocspublicity.png</image:loc>
      <image:title>Blog - The Art of Collaboration: How Partnerships Are Reshaping Advertising - Make it stand out</image:title>
      <image:caption>Courtesy of Crocs Publicity</image:caption>
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      <image:title>Blog - The Art of Collaboration: How Partnerships Are Reshaping Advertising - Make it stand out</image:title>
      <image:caption>Courtesy of Adidas Publicity.</image:caption>
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    <lastmod>2025-11-03</lastmod>
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      <image:title>Blog - Hit Play on the Past: The Power of Nostalgia in Advertising - Make it stand out</image:title>
      <image:caption>Image Courtesy: Jon Tyson, Unsplash.com</image:caption>
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      <image:title>Blog - Hit Play on the Past: The Power of Nostalgia in Advertising - Make it stand out</image:title>
      <image:caption>Volkswagen created a heartfelt campaign that felt less like advertising and more like a thank-you note, reminding us they have been a part of our story all along. Image via Just Jared, from Volkswagen Super Bowl Commercial 2024: Vintage Beetle Tribute ft. Neil Young (Volkswagen USA, 2024).</image:caption>
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      <image:title>Blog - Hit Play on the Past: The Power of Nostalgia in Advertising - Make it stand out</image:title>
      <image:caption>McDonald’s brought back McDonaldland from the 80s, reigniting vintage charm in their brand. Images from McDonald’s “Discover McDonaldland” campaign (2024), featuring artwork from the original 1970 McDonaldland Specification Manual.</image:caption>
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      <image:title>Past Clients - Athlete Future Foundation</image:title>
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    <lastmod>2021-07-01</lastmod>
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    <lastmod>2021-07-01</lastmod>
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      <image:title>Past Clients - Cafe Juice Up</image:title>
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      <image:title>Past Clients - Cafe Juice Up</image:title>
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    <priority>0.5</priority>
    <lastmod>2021-07-01</lastmod>
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      <image:title>Past Clients - Stuvi 2 RHC</image:title>
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      <image:title>Past Clients - Stuvi 2 RHC</image:title>
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    <lastmod>2021-01-10</lastmod>
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    <loc>https://www.adclubbu.com/past-clients/h4h</loc>
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      <image:title>Past Clients - H4H</image:title>
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      <image:title>Past Clients - H4H</image:title>
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  <url>
    <loc>https://www.adclubbu.com/past-clients/buchallah</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-07</lastmod>
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    <loc>https://www.adclubbu.com/past-clients/bufg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-07</lastmod>
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  <url>
    <loc>https://www.adclubbu.com/past-clients/buhca</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f4dadb6ca91f93df5519989/1599442550079-95M6890XI05ZIF327CQM/HCA+x+ADCLUB.png</image:loc>
      <image:title>Past Clients - Hawaii Cultural Association</image:title>
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    <loc>https://www.adclubbu.com/past-clients/bufe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-07</lastmod>
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      <image:title>Past Clients - BU Food Engineers</image:title>
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    <loc>https://www.adclubbu.com/past-clients/bureslife</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-18</lastmod>
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      <image:title>Past Clients - BU Residence Life</image:title>
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    <image:image>
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      <image:title>Past Clients - BU Residence Life</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f4dadb6ca91f93df5519989/1599439160807-2I64IR309S09TQ1J7LMQ/bureslife-vertical_3_orig.png</image:loc>
      <image:title>Past Clients - BU Residence Life</image:title>
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  <url>
    <loc>https://www.adclubbu.com/past-clients/cheese-louise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f4dadb6ca91f93df5519989/651c836b-394a-46a6-9e5f-31882ba5b339/Fall+2025+Campaign+Spotlights.png</image:loc>
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    <image:image>
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